News

Food-Focused Public Relations and Marketing Firm Announces Leadership Changes
Sahlman Williams Public Relations and Marketing announced January 15, 2010, that Gary Caloroso, a food marketing industry leader who directed the company's West Coast expansion, is the company's new president. Assuring management continuity, John Williams, the company's visionary leader who created the food practice, becomes the firm's chairman while Sahlman Williams' long-time administrative leader, Cheryl Miller, becomes chief financial officer ... more    

Crisis Preparedness Workshops Could Save Our Industry
A food-born outbreak occurs and one of the crops you grow and pack has been implicated. Of course you know it could never be from your farm or facility because you do everything you are suppose to do and, bottom-line, it could never happen to you. But a couple of days later you get a phone call from the Food and Drug Administration ... more

Courting Consumer-Affairs Advisors
As a public relations/marketing communications professional working in the produce industry, I consider myself quite fortunate to have developed meaningful relationships with supermarket chain consumer affairs professionals over the years ... more

Sahlman Williams Vice President Wins Produce Business "40 Under Forty" Award
Gary Caloroso, vice president of Tampa-based Sahlman Williams Public Relations and Marketing, is a recipient of the Produce Business “40 Under Forty” award.  The program recognizes top industry leaders, under the age of 40, whose qualifications include outstanding community involvement and are considered young leaders in the produce industry ... more 

Sahlman Williams Opens West Coast Office, Marks 25th Anniversary
Sahlman Williams, the Tampa-based public relations and marketing firm celebrating its 25th anniversary this month, has opened a West Coast office in Southern California.  The cross-country expansion is in response to the firm’s growing roster of food clients with national communications needs, according to John M. Williams, the firm’s president ... more